“Sertifi provides the leading On-Demand Electronic Signature Service enabling organizations to quickly deliver and execute business documents and contracts online. I feel that it is a strong mark, with good metaphors of contracting (reaching hands), security (closed shape) and clever use of negative space (it forms an “S” letter).
Sertifi asked me to communicate that the process of sending and signing documents online & for it to be environmentally friendly, so this request affected the color choice and overall softness of the logo.
The logo is in use on their website but the client wanted a different typeface for the logo.”
Designer: Logo Diver