“L’AltroTeatro” is an Italian theatre company founded in 2005. Its name can be translated as “The Other Theatre” which immediately gives the idea of the company members’ artistic choices.”
You can see it in use on their website.
Designer: Michele Graffieti
It must just be that I don’t understand Italian. At first glance, the whole logo seems to be broken apart… Only after several seconds of analyzing, I could see it shares the common letters of t,r and o brilliantly.
Brilliantly… Except you can’t read it. Clever isn’t always wise.
Although it is clever, I agree that it is so hard to read. I just thought that was because it was Italian, but when I saw the word written out, I realized how confusing it was.
It’s confusing, and reversing some of the letters confuses further.
It is interesting, but very confusing. Their web splash page is pretty though.
yeahh.. confusing, hard to read.. but.. interesting.. first time i read, l’alrto teairo..hehe
Ortla’l-Orteat?
woulda been better with letter in the right way. now my brain tries to read it from right to left.
I like the concept of using the same last tree letter and dividing them by color for top and bottom, but the letters make it confusing.
so its about a theater :S I just couldnt read it… didnt made sense to me in english neither spanish even knowing a lil italian I just didnt understand
but I admit that’s very interesting anyway!
confusing
hard to read but beautiful