(278 votes, average: 3.35 out of 5)
“The brief was to create a recognised corporate style which would differ from all that it is accepted to do in this area, and also would reflect shops essence – cheerful witty design decisions, associating the logo with the products presented in this shop.
Structurally the sign consists of three characters, odd fellows who are made out of the logotype KOOK. The identity is simple, cheerful and witty.”
You can see the logo in action here and here.
Designer: Kljuchevsky Dmitry Zakazchik
I read ook… But it is not Pratchett related?
I keep seeing ROOR because of how the break between yellow and white almost creates a top line. I think it’s the curve in the K that makes the difference.
I agree with Brandon. looks like ROOR.
@Jacob
Very nice change to add “comments” before the number in the upper right of each logo box. Thanks for listening to your readers.
I find it original, I like the figures.
But like the others, it’s hard to know what the name is. ROOR, KOOK, HOOK ??
I love the looks, but i agree, i tought it was ROOR before i read the title. But for the rest, it’s awsome.
My first impression was “look”