Agency: Jovan Rocanov (Serbia) for Kaffeine Communications (Kiev, Ukraine)
Designer(s): Jovan Rocanov, Anna Timkov
Client: Consumer Society and Citizen Networks
Description: Logo for the Consumer Society and Citizen Networks (Ukraine). The idea was to show the protection of the consumers in the simpliest way. The solution was to combine a well-known symbol of the market/consumption such as the bar code (which graphically looks like the rain) with an ordinary umbrella (symbol of protection).

(427 votes, average: 4.37 out of 5)

like this?
There is some good stuff on that ‘Design Barcode’ site. I enjoy.
I do like this logo, I’d like to see how it is used in the collateral/identity.
This is fantastic! Functional, simple and expressive … stunning work, thank’s for sharing.
I’m Ukrainian, so thanks Jovan for cool logo for our consumers.
This won the EULDA ‘07 ‘Best of Europe’ award. I’ve always admired it.
This is a great idea! So simple, yet it tells a story.
THis logo is really beautiful, just black and white, simple and so well designed!
Simple and effective – gets the message across stylishly
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