“Fitness Equipment Label and Gym based in Cardiff. The company ships Fitness Equipment to other Gym’s in Wales and other parts of the UK.
The logo itself had to show strength and appeal mainly to the weight-lifting community, we were also asked to include the initials F and R as the company owner trades using his own name rather than a business name. Using the F and R we found we could join them in an abstract way to form a kind of weight-lifting outline.”
Designer: Andi Creffield