Cream is a producer of factual and reality based programming for channels such as Discovery. The goal was to update Cream Production’s identity with a modern, sexy image that would translate and animate well on television. You can see it in use here.
Designer: The Design Firm

(441 votes, average: 4.39 out of 5)

Absolutely love the 3d dynamics of this logo!
Awesome. Great design, great animation piece.
They really nailed the colours. You can almost feel the sensation and texture of their namesake when you look at it.
Oh my word this is incredible! Amazing use of space to create that 3D look.
I love it. Well designed.
Very sweet logo. It’s a shame the website doesn’t live up to it.
Well designed
Awesome – I love the way the type seems to sinking gently into the “cream”. Very nice idea!
I saw some variations of this on logopond.com, I loved it then and I still do. Awesome logo.
Very creamy…love it!
mmm… makes wanna eat it
looks delicious.sorry I mean great!
Yup, makes the cut
Would this be considered to have negative space? I think it’s very functional, I could see that on everything from a business card to a hat!
Loved this one since the first time I saw it. Great job!